Strategy. Plan. Are These The Words Your Real Estate Agent Uses?
When selling your home in today’s more volatile market, it isn’t enough for your real estate agent to place a classified ad, hold an open house and hope for the
best. In order for an agent to effectively sell your property in the shortest period of time for the highest possible price and to the most qualified buyer, they need
a strategy and tools to accomplish this.
Marketing a property effectively requires a plan: print advertising that goes beyond classified; web exposure that includes placement on the sites that buyers
are using; presentation materials that are professional; a pricing strategy that is tactical and not reactive; storefront exposure to reach local buyers in a personal
way; and an international network that reaches buyers from around the world. This multi-tiered approach is the best way to ensure that your property is given
the maximum exposure and the agent has left no stone unturned in finding the right buyer.
Halstead agents have the tools and the training to help properly position your property in the marketplace and help you realize your goals:
• Web exposure that includes Halstead.com, dominance on the front page of the Real Estate Section of the New York Times.com as well as exposure
on 25 other web sites; and
• Diverse print advertising that includes the Halstead Portfolio and access to more specialty publications than any other firm;
• The training and tools to properly price, position and showcase a property in today’s market.
Let your Halstead agent show how these tools work for you in order to reach a local, national, and international purchaser. With over 150 experienced and
professional agents housed in our strategically located SoHo and Village offices, we are proud of being able to offer the services that will help our clients achieve
their goals.
Richard J. Grossman
Executive Director of Sales
Downtown
212.381.4274
rgrossman@halstead.com
Stephen Klym
Director of Sales
Downtown
212.381.6519
sklym@halstead.com
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